Gooseberry Lay & Co.
Gooseberry Lay & Co. Swedish dry goods manufacturer. The garments are traditionally styled and quality constructed for your satisfaction.
The term gooseberry lay was slang of the underworld describing the petty crime of stealing clothes off clotheslines. To be on the ‘gooseberry lay’ wouldn’t give you much respect amongst the big time criminals in the hierarchy of olden gangster society. Therefore the phrase came to be used more as an insult, rather than describing the actual crime. ‘How long have you been off the gooseberry-lay, son? He asked pleasantly.’ Dashiell Hammett, The Maltese Falcon.